Angry Botanicals
Brand Identity

Project Type:  
Self-Initiated 

Role:
Branding, Logo Design

Logo design for a line of organic beauty products.

Brief:

Angry Botanicals is a new line of skin products that is focused on helping flare ups with all-natural ingredients.

Research:

Other organic beauty products were referenced for comparison during the research process. The company wanted the color red to be featured in the logo, to emphasize the strength and power of the product, but also wanted to bring attention to their natural ingredients.

Logo Elements:

Several concepts were explored, but a leaf drawn in a vintage style provided versatility in packaging options while maintaining the brand across the different product lines. Additionally, the style of illustration tied in the organic qualities of the product.

Applications:

The final logo was applied to packaging, letterhead, business cards, and shopping bag. The logo may be used on its own, but the leaf adds a decorative element to the packaging that ties the brand together.